Discipline
Identity Design
Brand Naming
Digital Brand Design
Event Design
Motion Design
Circuits_Non_Stop
Immediately after I joined the Electronic Music Malta board, I was tasked with giving the portfolio of initiatives and events some new design attitude. The first project was to launch the yearly Circuits event program with a completely refreshed brand expression. The launch of a new annual event: Circuits_Non_Stop was our first example. The event brought together teachers, producers, artists and fans for a conference devoted to electronic music production lasting for a full day.
The name was a nod to Kraftwerk's "Music Non Stop" record. The core concept was to embody boundless energy, echoing the idea of "non stop" with a simple yet effective mark.
The Circuits typeface, fashioned in a circular text loop, created a dynamic logo, employing underscores to connect the Space Mono letters and fortify the structure. To enhance recognition for the relatively unfamiliar Circuits brand, we emphasized the word by bolding it, aiming to solidify its identity.
The first colour expression for 2022 was based on a 2 colour combination of neon magenta and navy blue to give a strong pop to the logo and other elements. We felt it would provide a simple foundation to build off, with other colours to follow that could behave in a similar fashion.
