Discipline
Motion Graphics
Visual Design
Content Strategy
Video Shoot Production
Video Editing
Social Campaign
Sensodyne
Ready For Everyday was a digital-first campaign designed to pivot the narrative of GSK’s leading toothpaste brand from a functional, clinical solution to an essential pillar of daily health and wellness. As Creative Director, I led the initiative from the initial conceptual framework through to final design and production, overseeing a multidisciplinary team of creatives, designers, and video production specialists to ensure a premium, lifestyle-led execution.
To support the shift toward a wellness-first narrative, we developed a comprehensive visual brand identity that intentionally uncoupled the campaign from Sensodyne's traditional clinical aesthetic. My goal was to create a consumer-friendly visual language that felt organic to social and digital platforms while maintaining the brand’s core authority. By moving away from the standard medical-grade output, we were able to build a more approachable, lifestyle-oriented aesthetic that resonated with a broader audience, allowing the brand to sit naturally alongside high-end wellness and nutrition content.
The strategy centered on building cultural credibility by partnering with key influencers in the wellness and nutrition spaces, including Madeleine Shaw and Nicky Corbishley. We developed an integrated content ecosystem that balanced high-value educational pieces with audience attraction material, successfully positioning the brand as a natural, proactive part of a modern health routine. By bridging the gap between Sensodyne’s medical heritage and the consumer’s daily lifestyle, we created a visual and strategic language that resonated far beyond the traditional dental category.
