Discipline
Digital Brand Design
CX Strategy
UX/UI Design
Digital Brand Guidelines
Photography
Nokia
I led the end-to-end creative direction for the full redesign of Nokia.com, guiding distributed multidisciplinary teams in Helsinki and London. Due to my relationship with the brand team, we managed get advance access to the top secret handset UI to influence the design of the website.
The project redefined the overall experience design, introduced a completely new visual aesthetic, and developed a unified UI design system that modernized the brand’s digital presence. Using a hybrid agile model, we successfully rolled out the new design across 12 global markets in just six months—delivering a cohesive, forward-looking experience at remarkable speed and scale. Our way of working, in a semi agile manner, was adopted across the whole of the Nokia digital organisation for future design projects.
The core experience concept was Hold the device in your hand. In a similar vein to auto sites, I wanted to make the product be the hero of the stage. So, we made the whole site experience as 3D as possible, with a floating UI and devices giving the phone a tactile presence on the screen.
The site behaved not only as a brochureware but also had full shopping experience baked in with pricing, reviews and star rating features.
