Consumer Electronics / Experience Design

In 2011/12 I was privileged to be involved in a massive rebranding effort for Nokia just before they sold their smartphone business to Microsoft.

Leading an integrated agency team in both the Nokia campus in Helsinki and Wunderman London;  it was a challenging project due to high importance and focus within Nokia, but this was their first attempt at an agile process. In this role, I worked with the most senior members of Nokia's digital business and carved a new business channel for Wunderman/Blast Radius.

Our objective was to make the online channel an integral part of the new brand extension and shift preference back to Nokia by providing an inspiring yet simple experience.

Along with redefining their product catalogue experience, we introduced social commentary, as well as chances for user generated content to be part of the design—the homepage background consisted of photographs taken with Nokia phones.

Our first market went live within the first 6 months.

Agency: BlastRadius/Wunderman
Role: Creative Director
Design: Ben Richardson, Javier Alguero
Head of UX: Vince Hudson
Project manager: Elaine Yip

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