Discipline
Brand Naming
Brand Design
CX Strategy
UX/UI Design
Digital Brand Guidelines
Event production
Live to air
Webinar
Microsoft Pivot
What began as an unassuming brief to find a new way to engage the business community turned out to be a rigorous exercise in branding, digital design and webinar production.
Our job was to find a new way to attract business leaders and make the connection that Microsoft's Digital Transformation practice could be an option for their company in its approach to stay competitive.
We decided to use a term common in the transformation circles, that was punchy, pithy and easy to remember — Pivot.
The design was deliberately minimal to reflect the modern aesthetic recently adopted by Microsoft. The introduction of the simple manipulated shapes gave us the flexibility to explore ways to add a dynamic expression to reflect Pivot.
The introduction of a simple yet slightly unfamiliar shapes gave us the flexibility to explore ways to add a dynamic expression to reflect the name. The restriction to use Microsoft Segoe UI type still allowed for plenty of room to define an intriguing design that feels fresh and relevant today.
To engage the business audience the Pivot-Cast was a new take on the traditional Webinar/cast. Instead of a basic single camera and talking head situation, we "pivoted" the format and conceived the idea to have multiple webinars in tandem that let the audience to jump between through a simple online interface.
