Discipline
Event Branding
Spatial & Environmental Design
Digital Brand Design
Digital Campaign
Motion Design
Merchandise Design
London Tech Week
As London Tech Week entered a new phase of exponential growth, it demanded more than a visual refresh—it required a complete creative reinvention. Traditionally known as a content-led conference series, the event has matured into a global convening point for innovation, and tech influence. I led the development of a new creative direction that repositioned London Tech Week as an experience festival with a bold, immersive celebration of technology’s impact on every facet of modern life.
The results spoke volumes: delegate revenue grew by over 100% year-on-year, 20 point lift in NPS, total attendance surpassed 30,000 participants, and London Tech Week was firmly established as the UK’s most influential event for technology and innovation. The creative transformation didn’t just modernise the brand, it helped redefine what a technology festival could be.
The new brand platform, “Reflecting Every Angle of Tech” captured the event’s multidimensional spirit. It framed technology not as a single narrative, but as a spectrum of perspectives from AI to sustainability, start-ups to global leaders, all converging in one place. This idea informed an entirely new design system and experience framework, spanning digital storytelling, on-site environments, and event activations. Working mainly with marketing and operations managemment, I directed the designers, event production companies to deliver the event experiences and audio visuals.
