Discipline
Event Branding
Spatial & Environmental Design
Digital Brand Design
Digital Campaign
Motion Design
Merchandise Design
London Tech Week
As London Tech Week entered a new phase of exponential growth, it demanded more than a visual refresh — it required a complete creative reinvention. Traditionally known as a content-led conference series, the event had matured into a global convening point for innovation, creativity, and cultural influence. I led the development of a new creative direction that repositioned London Tech Week as an experience festival — a bold, immersive celebration of technology’s impact on every facet of modern life.
The results spoke volumes: delegate revenue grew by over 100% year-on-year, total attendance surpassed 30,000 participants, and London Tech Week was firmly established as the UK’s most influential event for technology and innovation. The creative transformation didn’t just modernise the brand — it helped redefine what a technology festival could be.
The new brand platform, “Reflecting Every Angle of Tech” captured the event’s multidimensional spirit. It framed technology not as a single narrative, but as a spectrum of perspectives — from AI to sustainability, start-ups to global leaders — all converging in one place. This idea informed an entirely new design system and experience framework, spanning digital storytelling, on-site environments, and event activations. Working mainly with marketing and operations managemment, I directed the designers, event production companies commisioned to deliver the event experiences and audio visuals.
