I'm a multi-disciplinary creative leader focusing on brand and customer experiences. Activities tend to revolve around CX strategy and design, branding, digital marketing and digital transformation. I mainly perform the role of Creative Director, but I've also served as a CX Director, Design Director and Head of Brand.
I cut my teeth in Toronto working across North America before returning to London
to launch the Wunderman/Blast Radius relationship with Nokia. Subsequently, as part of the creative leadership for Wunderman UK, I continued to work with global brands including GSK and Microsoft before joining Critical Mass to drive the Infiniti, Mitsubishi and Apple accounts.
More recently, at Deloitte Digital I was a Head of CX and Design (CMD) before joining Informa Connect, a division of the world's largest b2b event producer, as a Creative & CX Director to execute the new company creative experience strategy.
I've always worked on the front line of digital transformation and integrated marketing.
It all started during the .com era, continuing into social, digital content, the rise of data and now automated technologies (AI), XR and metaverse — I'm versatile at leading Experience Design, Digital Marketing and Brand Design initiatives in both b2c and b2b industries. As a highly conceptual and executional CD, I can deliver projects from end-to-end.
I've built and overseen several creative and design departments. I have also defined several end-to-end creative processes, including hybrid and agile working models. A crucial aspect of my role is the capacity to engage directly with the C-Suite, as well as, key stakeholders across the organisation. I'm just as adept at driving new business, facilitating vision workshops, and unearthing valuable insights from research to overseeing design and delivery.
My leadership focus covers -
Experience
Design
CX Strategy & Visioning
UX/UI Design
Website, App and
Interactive Design
Experiential and XR Design
Integrated
Marketing
Social & Digital Content
Interactive Marketing
Video Production
CRM & Direct
Brand
Definition
Identity Design
Positioning & Visioning
Activation & Expression
Guardianship
I've won and judged several awards, as well as mentoring often through organisations such as BIMA and D&AD.
Additionally, I produce and DJ electronic music. And recently, I joined the board of the Electronic Music Malta, a not-for-profit organisation as Chief Design Officer bringing my two lives closer together.
If you would like to have a chat about working together,
please get in touch - caspiano (at) gmail.com
_