Consumer Electronics / Digital Campaign
Nokia's Finnish Christmas
With years of snow drought across England why not have it brought home from the source of everything Christmassy - Lapland!
Nokia wanted to create some cut through during the 2009 Christmas season. With Weiden + Kennedy, WorkClub and Mission PR focusing on the ATL and event elements, we conceived a full digital suite of consumer touch-points including a magical 3D world microsite, Facebook screens and Free App that let users design and send digital cards as well as shake a virtual snow globe . The results were the best for any Christmas campaign to date, with massive conversion through to the competition and the online shop.
And on top of the great public response, the site received industry recognition winning FWA SOTD that Christmas Eve and making the final cut @ Cannes and winning a Bronze DMA.
Agency: Blast Radius
Role: Creative Director
Art Director: Sam Dallyn
Interactive Design + Production: Sylwester Mielniczuk
3D Production: Jules Stevenson (JS3D/Kettle)
Account Director: Helga Sasdi