I'm a multi-disciplinary creative leader with a focus on CX strategy and design, branding, digital marketing and digital transformation. I mainly perform the role of Creative Director, but I've also been a CX Director, Design Director and Head of Brand.
I cut my teeth in Toronto working across North America before returning to London
to launch the Wunderman/Blast Radius relationship with Nokia. Subsequently, as part of the creative leadership for Wunderman UK, I continued to work with global brands including GSK and Microsoft before joining Critical Mass to drive the Infiniti, Mitsubishi and Apple accounts.
I've just completed a two-year stint at Deloitte Digital as a Head of CX and Design. Although I'm currently freelancing, I'm open to new full-time roles.
I've always worked on the front line of digital transformation and integrated comms.
It all started during the .com era, continuing into social, digital content, the rise of data and now automated technologies (AI), XR and metaverse — I'm versatile at leading Experience Design, Digital Marketing and Brand Design initiatives.
I've built and overseen several creative and design departments. I have defined several end-to-end creative processes that include hybrid and agile working models. A crucial aspect of my role is the capacity to engage directly with the C-Suite, as well as key stake-holders across the organisation. I'm just as adept at driving new business, facilitating vision workshops, unearthing valuable insights from research to overseeing design and delivery.
My leadership focus covers -
Experience
Design
CX Strategy & Visioning
UX/UI Design
Website, App and
Interactive Design
Experiential and XR Design
Integrated
Marketing
Social & Digital Content
Interactive Marketing
Video Production
CRM & Direct
Brand
Definition
Identity Design
Positioning & Visioning
Activation
Guardianship
I've won and judged several awards, as well as mentoring often through organisations such as BIMA and D&AD.
Additionally, I produce and DJ electronic music. And recently, I joined the board of the Electronic Music Malta, a not-for-profit organisation as Chief Design Officer bringing my two lives closer together.